Users & accounts

Profiles & profile identifiers

Explain profile and identifiers - when they should be used

Users & user identifiers

Explain users and their identifiers - when they should be used

Accounts & account identifiers

Explain account and identifiers - when they should be used

Difference between profiles, users, and accounts

When should you use profiles vs users vs accounts? Create a table comparison

Profile merging explained

How profiles merge into one MasterID and how this data is kept persistent across multiple sources.

Provide an example case.

Event properties vs. user attributes

What's the main difference between event properties and user attributes? When should you use one vs. another?