Fit & Activity scoring allows you to evaluate your leads & accounts based on your own custom scoring criteria. Intempt will create a scoring matrix based on selected fit attributes and activity events so you can prioritize and target leads via actionable "Low", "Medium", "High" labels.

Use cases

• Prioritize leads & accounts based on the created scoring model
• Use the scoring model attribute to trigger engagement flows via journeys
• Created personalization campaigns that are targeted for specific fit & activity segment
• Create reports with Fit & Activity breakdown to get insights on your customer base

Where to start

• Creating a Fit & Activity model
• Managing a Fit & Activity model