Fit & Activity

Fit & Activity scoring allows you to evaluate your leads & accounts based on your own custom scoring criteria. Intempt will create a scoring matrix based on selected fit attributes and activity events so you can prioritize and target leads via actionable "Low", "Medium", "High" labels.

Use cases

  • Prioritize leads & accounts based on the created scoring model
  • Use the scoring model attribute to trigger engagement flows via journeys
  • Created personalization campaigns that are targeted for specific fit & activity segment
  • Create reports with Fit & Activity breakdown to get insights on your customer base

Where to start