Fit & Activity
Fit & Activity scoring allows you to evaluate your leads & accounts based on your own custom scoring criteria. Intempt will create a scoring matrix based on selected fit attributes and activity events so you can prioritize and target leads via actionable "Low", "Medium", "High" labels.
Use cases
- Prioritize leads & accounts based on the created scoring model
- Use the scoring model attribute to trigger engagement flows via journeys
- Created personalization campaigns that are targeted for specific fit & activity segment
- Create reports with Fit & Activity breakdown to get insights on your customer base
Where to start
Updated 10 months ago