Journey analytics

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Overview

Journey analytics allow users to access the analytical composition of the active journey, such as Flowchart and key Metrics of the configured journey components.


Accessing the Journey analytics

NOTE: Journey analytics can only be accessed when a Journey has been started.

Once the Journey has been started, it will start gathering the data. Journey analytics can be accessed via the designated tab in the upper part of the Journey window.

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Flowchart tab

The Journey analytics Flowchart tab provides a graphical and numerical representation of initiatives on the conversion process in every step of the active journey.

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General percentages vs Block-related percentages

In the upper right corner of the journey analytics graph, users can locate a switch with the following selections:

  • General percentages - the flowchart and table will be displaying the percentages from the overall user count within the created and started journey
  • Block-related percentages - the flowchart and table will be displaying the percentages from the user count within the block of the created and started journey
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Date range granularity

The Analytics flowchart can be adjusted for the date range. By selecting the desired date range granularity (Day, Week, Month, Year) users can select the desired period from the calendar. The calendar will be showing the dates based on the selected range granularity.

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Trigger selection

In the event that a user has created a journey with multiple triggers when accessing the Flowchart tab, users have the availability to access the flowchart for each journey with a different trigger. To do so, there is a selection of different triggers (if there are multiple triggered journeys).

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Flowchart metrics

Once the flowchart is being visible, the user can hover the mouse cursor over each block. While hovering over the block, a pop-up window will appear with journey block statistics, such as:

  • Entered - number and percentage of users who entered the block
  • In progress - and percentage of users within the block (in the progress of the block)
  • Exited - Number and percentage of users exited from the block
  • Completed - Number and percentage of users who completed the block
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Additionally, while hovering over the block, the flow of users will also be highlighted. If the color of the flow is blue, users are moved to the other block. If the color of the flow is red, then the users have exited from the block and flow. Additionally, in the middle of each flow, there is a percentage of users displayed. The percentage changes are based on the selection made (“General percentage” and “Block-related percentages”).


Flowchart table

The table can be accessed below the Flowchart. The table provides numerical information, whereas the graph is - easy-to-understand visualization of the numerals in the table.

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Table columns

The information is displayed in the following columns:

  • Name - name of the journey component
  • Entered - number and percentage of users who entered the block
  • In progress - and percentage of users within the block (in the progress of the block)
  • Exited - Number and percentage of users exited from the block
  • Completed - Number and percentage of users who completed the block

Statistics tab

The Journey analytics Statistics tab provides a graphical and numerical representation of key statistical metrics of the journey, including the conversion goals (if they have been configured prior to starting the journey).

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Date range granularity

The Statistics graph and table can be adjusted for the date range. By selecting the desired date range granularity (Day, Week, Month, Year) users can select the desired period from the calendar. The calendar will be showing the dates based on the selected range granularity.

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Trigger selection

In the event that a user has created a journey with multiple triggers when accessing the Statistics tab, users have the availability to access the Statistics graph and table for each journey with a different trigger. To do so, there is a selection of different triggers (if there are multiple triggered journeys).

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Comparison

Users are able to compare the Statistic graphs to previous periods, in particular:

  • Previous day
  • Previous week
  • Previous month
  • Previous year
  • Custom date range

By selecting the comparison option via a drop-down, a dotted lined graph will be displayed showcasing the comparison selection.

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Graph types

Users can visually access the information by specifying the graph type:

  • Line chart
  • Stacked line chart
  • Bar chart
  • Stacked bar chart
  • Pie chart
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Statistics table

Users can access the journey statistics in a table form. In the table, all of the journey-related statistics are presented in numerical form. The table can be accessed below the Statistics graph.

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Key statistics

The key statistics are tracking the journey events. Based on the tracking, you can select the core statistics for each Action made, such as:

  • Send email
  • Send SMS
  • Send ticket
  • Send Slack notification
  • Send Webhook

Conversion statistics

The conversion statistics will be displayed only when users have configured the goals and exit rules before starting the journey. Otherwise, users will not be able to access the conversion statistics at all. When journey goals & exit rules have been configured and the journey has been started, the conversion statistics will be visible on the Analytics page, Statistics tab. The configured goal and/or exit will be displayed in the table and marked accordingly as goal and exit.

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Updated 4 months ago