Recency, frequency and monetary model allows you to analyze and group your customer based by how recently, frequently and with what monetary value they performed a conversion event (like purchase) within a specified timeframe. With just a few clicks you can quickly evaluate your customer base and segment users into RFM segments.

Use cases

• Create RFM segments based on RFM attribute values
• Create and trigger RFM-specifc journeys, personalizations and experiments
• Use RFM model results to analyze your users via reports

Where to start

• Creating an RFM model
• Managing an RFM model