Attributes

Overview

Attributes allow you to define characteristics representing your user's or account's properties. They can be used in the segments, journeys, experiments, scores, playbooks as defining criteria or as personalization tags on messaging templates.

Use cases

  • Use as a targeting condition for segments, journeys & personalizations
  • Use in breakdowns to analyze customer behavior and trends
  • Create mappings to connect multiple properties into a unified attribute value

Where to start