Overview

Attributes allow you to view and edit configuration for your events, user's, or account's attributes. Attributes can be used in the segments, journeys, experiments, and personalizations as targeting criteria or as a personalization variable on messaging templates.

Use cases

• Use as a targeting condition for segments, journeys & personalizations
• Use in breakdowns to analyze customer behavior and trends
• Create mappings to connect multiple properties into a unified attribute value

Where to start

• Managing attributes
• Attribute mapping