An event is an interaction that a user has with your website or app. Events are created using a combination of auotracked or custom events along with filters. They can then be further used in segments, journeys, experiments, reports, and likelihood models.

Use cases

  • Manage and label your customer actions
  • Apply granular conditions for specific type of events (e.g. purchased > $50)
  • Use events as a targeting condition in other Intempt products
  • Analyze event analytics over a specified timeframe

Where to start

What’s Next