Platform Limits
This section summarizes the maximum allowable limits for key platform objects. These limits help maintain system performance, scalability, and efficient resource usage.
| Object | Explanation | Limit |
|---|---|---|
| MTU (profiles) | Larger Anonymous Web Traffic | 1,000,000 |
| Events | Number of events | 200 |
| Segments | Number of segments | 100 |
| Active journeys | Number of active journeys | 50 |
| Active sources | Number of active sources | 10 |
| Active destinations | Number of active destinations | 50 |
| Active experiments | Number of active experiments | 100 |
| Active personalizations | Number of active personalizations | 100 |
| Reports | Number of reports | 100 |
| Timeframe per report | Maximum time | 3 years |
| Dashboards | Number of dashboards | 20 |
| Reports per dashboard | Total amount of reports | 50 |
| Lists (User/Account) | Number of lists | 100 |
| User attributes (incl. Calculated) | Number of user attributes | 1000 |
| Account attributes | Number of account attributes | 1000 |
| Event attributes | Number of event attributes | 10,000 |
| RFM Models | Number of models | 10 |
| Likelihood Models | Number of models | 10 |
| NBA Models | Number of models | 10 |
| Fit&Activity Models | Number of models | 10 |
| Data retention | Audience and activity data retention | 1 year |
Updated 11 days ago