Experiment analytics


The graphical representation of the report allows you to access the time series data of your key metrics (Events or Segments). Moreover, each report also has the following metrics:

  • Control group - represents the group of subjects that are set aside and do not receive the content with modifications.
  • Reach - measures the number and percentage of customers that viewed the experience
  • Conversion - specifies the percentage of users that completed the goal set in the settings section (a goal can be either event-based or segment-based).
  • Lift-over - control shows the difference in improving conversion rate in the variants compared to the control group (customers that received unchanged web page experience).


The table format of the experiment report allows you to access numerical information about the experiment.