Graph

The graphical representation of the report allows you to access the time series data of your key metrics (Events or Segments). Moreover, each report also has the following metrics:

• Control group - represents the group of subjects that are set aside and do not receive the content with modifications.
• Reach - measures the number and percentage of customers that viewed the experience
• Conversion - specifies the percentage of users that completed the goal set in the settings section (a goal can be either event-based or segment-based).
• Lift-over - control shows the difference in improving conversion rate in the variants compared to the control group (customers that received unchanged web page experience).

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Table

The table format of the experiment report allows you to access numerical information about the experiment.