Overview

A segment is a group of users grouped by defined criteria, such as user profile properties and actions taken. Segments are dynamic and user membership changes in real-time based on their matching conditions.

Use cases

• Group users based on their behavioral and attribute criteria
• Re-use created segments as a targeting condition in other products
• Analyze segment analytics over a specified timeframe

Where to start

• Creating a segment
• Segment comparison
• Segment recalculation