A segment is a group of users grouped by defined criteria, such as user profile properties and actions taken. For example, a segment can be users who visited a website for the first time in the past 30 days. A more complex segment could be users who live in San Francisco, were acquired via an Instagram campaign in May, and purchased 3 or more times from January to April. Once you’ve identified your target segments, you can create them and start mapping your segments to the corresponding campaigns. You can also analyze segments over time to understand how a segment behaves in response to your marketing initiatives.

Via the segments list page, you can:

  • Access the list of created segments
  • Access the segment itself
  • Search for the created segment
  • Filter the segments
  • Create new segments
  • Edit segment names
  • Delete the created segments
  • Duplicate the created segments