The Next best action (NBA) is an ML model that allows you to predict the optimal action you should perform/display to increase the likelihood of the user performing the conversion event.

Use cases

• Personalized Upsell Offers. Predict the most effective upsell offer for each user based on their usage and behavior.
• Engagement-Driven Feature Promotion. Decide which feature to promote to each user next, based on their adoption patterns and needs.
• Targeted Category Suggestions. Predict the next category each customer is most likely to be interested in based on their past behavior.
• Abandonment Prevention. Predict when users are likely to abandon their carts and intervene with targeted actions.
• Personalized In-App Offers. Present the most compelling in-app purchase or subscription offer to each user at the right time.

Where to start

• Creating next best action model
• Managing next best action model
• Key terms