An event is an interaction that a user has with your website or app. Events are created using a combination of auotracked or custom events along with filters. They can then be further used in segments, journeys, experiments, reports, and likelihood models.

Use cases

• Manage and label your customer actions
• Apply granular conditions for specific type of events (e.g. purchased > $50)
• Use events as a targeting condition in other Intempt products
• Analyze event analytics over a specified timeframe

Where to start

• Event types
• Creating event
• Event comparison