Likelihood is an ML-based prediction model generated based on your selected goal and custom training dataset. The model makes a prediction (low, medium, high) if the user performs a selected goal (e.g., "Likelihood to purchase") within a specified timeframe (e.g., the next 7 days).
Use cases
Churn Prediction. Predict which users are likely to churn and implement strategies to retain them.
Upsell prediction. Identify users most likely to upgrade their plans and target those that will likely stay on their existing plans unless interrupted.
Purchase probability. Predict the likelihood of a user making a purchase based on their browsing behavior.
User retention prediction. Identify users at risk of disengaging and target them with retention strategies.