Segment recalculation

Segment recalculation happens when you update segment defintion (e.g. change timeframe, event condition). With each segment update Intempt plaform needs to re-process segments so only users with updated segment conditions are assigned to the segment.
General rule: after changing the segment definition with updated recency/ frequency and new event/attribute selection, we display the actual time when the user joins the segment - not the processing time. It means that we consider the time when a specific event was triggered, or an attribute was updated.
Examples
Examples below will provide information on how Intempt platform processes segment recalculation in different scenarios.
Situation 1: event change
Definition
Event A1 is done by the user at T1
Event A2 is done by the user at T2
A segment with event A1 is created at T3
User entered segment at T1
Event definition is changed from A1 to A2 at T4
Expected behavior
After changing the event definition from A1 to A2, Intempt shows that the user entered the segment at T2.
Situation 2: recency change
Definition
Event A1 is done by the user at T2 and T4.
A segment has a recency (timeframe) definition qualifying all users who did event A1 at the T1-T2 date range.
User entered segment at T2
Recency definition is changed from T1-T2 to T3-T4
Expected behavior
After changing the recency definition from T1-T2 to T3-T4, Intempt shows that the user entered the segment at T4.
Situation 3: frequency change
Definition
Event A1 is done by the user X1 times at T1
A segment has a frequency definition qualifying all users who did event A1 at X1 times
User entered segment at T2
Frequency definition is changed from X1 to X2
Expected behavior
After changing the frequency definition from X1 to X2, Intempt shows that the user has not entered the segment (-1 user)
Situation 4: attribute change
Definition
Attribute A1 for the user got updated at T1 with value X1
Attribute A1 for the user got updated at T2 with value X2
A segment has a definition qualifying all users who have attribute A1 with value X1
User entered segment at T1
Attribute A1 value is changed from X1 to X2
Expected behavior
After changing the recency definition from T2 to T3, Intempt shows that the user has entered the segment at T2

Segmentation - Previous

Segments

Next - Insights

Metrics

Last modified 26d ago

Copy link

Contents

Examples

Situation 1: event change

Situation 2: recency change

Situation 3: frequency change

Situation 4: attribute change