# Segment comparison

# Overview

Segment comparison allows us to analyze how a selected segment performs against a control segment. You can choose any metric as a basis of the comparison.

Segment comparsion can accessed inside the Segment editor (opens new window) by selecting any segment from the list.

img

# How to understand the data

Users - the count of users who are in the segment.

Metric output - (conversion rate in the example) measured performance during the selected timeframe.

Daily/Weekly/Monthly - select how the time frame is displayed in the graph.

Date selection - choose the timeframe of the data to be displayed. You can also select two timeframes to compare event analytics during different periods.

Compare segment - how the selected segment performs in comparison to another (control) segment.

Comapre Metric - select a metric to compare the selected segment against.

# Comparison graph

  • The yellow line in the graph shows how the metric performs in terms of the selected segment during the 1st comparison date range.

  • The violet line in the graph displays the metric performance in terms of the selected segment during the 2nd comparison date range.

  • Stacked Bars shows the difference in user count between the selected date ranges.

  • Red/green arrows represent the change (delta) of the user count and metric performance during the selected time period.

  • Change displays the difference between the metric measurements on a selected date (appears after clicking on the line).

img