# Triggers

# Event Triggered

Event Triggered journeys are based on a specific event (e.g., sign_up, purchase, etc.) and it triggers a series of messages that are spread out over time (days, weeks, etc.). You can also choose to trigger these journeys with our API instead of specifying an event.

# Trigger Settings

Create multi-step, multi-channel journeys with complex conditional filters for events.

img

Example event-triggered journeys:

  • Welcome series for a new user

  • Onboarding customers

  • Abandoned browse/search/cart follow-up emails

  • Post Purchase up sell/cross sell

  • Add To Wishlist/Registry follow ups

# Welcome series

A welcome series allows you to introduce your brand to your subscribers. It creates trust and helps you establish a relationship with your customer.

Here's an example of a multi-channel, multi-series welcome email that uses our advanced filtering and branching capabilities.

Step 1: Identify the event that would trigger the journey. Also, since there will only be one email from this journey, use the "Once in their lifetime" journey control.

Step 2: Create multi-channel journeys

Using Intempt's event filter capabilities, we can reach users based on their behavior. You can also send a follow-up to users if they have not made a purchase 7 days after they first signed_up.

# Abandoned Cart

A cart abandonment occurs when a user/visitor adds item(s) to their cart, but does not follow through on the purchase. The overall intent here is to bring them back to your site to finish the purchase.

# Messaging

If you would like to control the number of abandoned carts per day, you can honor the messaging limits and/or set this up as a segment triggered journey.

Step 1: Select the Add_to_cart event to trigger the journey. For the journey limit, you can choose to use Once at Anytime or Multiple Times Concurrently. You may also want to ignore the user messaging limit for this journey.

Step 2: Create the first trigger in the abandon cart flow. In this scenario, we are targeting users who added an item to the cart but haven't made a purchase in the past two hours. Additionally, we are testing two sets of email templates for this initial trigger.

Step 3: Create additional triggers in the abandon cart flow. For this example, we are splitting the audience into two groups based on their interaction and purchase activity.

# Segment Triggered

Segment Triggered journey are based on users entering a segment with multiple conditions (events, attributes, and etc.). An action is sent to the existing users in segment once a journey is launched, and thereafter all new users entering the segment are sent a message.

Important: For segment-triggered journeys, the user always has to be a part of the sending segment to qualify.

img

# Examples

  • Customer reactivation
  • Time to repurchase or replenishment emails
  • Catalog driven changes
  • Birthday reminder
  • Loyalty rewards and promotions

# Reactivation

Retaining a customer is more cost-effective than acquiring a new customer as that customer will already have a relationship and a trust level with your brand, company or product.

In the example below, we are targeting users who purchased previously, but have not visited the site recently.

Step 1: Create a Winback segment

Step 2: Create an email template that w You could also send specific content based on gender or other user attributes. For example, Top Selling Items in Male/Female, Latest Items in User's Preferred Categories with promo code, etc.

Step 3: You can also choose to follow up with these customers after a few days if they haven't responded to your journey.

# Catalog Driven Changes

Intempt has the ability to auto-generate and trigger smart notifications (email or push) such as price drop, back in stock alerts, etc. Our platform uses a combination of user's metadata, browsing behavior and catalog/content changes to trigger these notifications. Here are some examples and please contact our Success team to explore these and other custom use cases.

# 1 - Price Drop

When – The price of item changes within X days (we recommend at least 7 days) Who to target – All users who have viewed but have not purchased (can also base it off other events)

Data Needed - Product catalog with price information

# 2 - Back In Stock

When – The product they viewed in the last 7 days in is back in stock Who to target – All users who have viewed an out of stock item

Data Needed - Product catalog with availability (in stock or out of stock) or dates (start and end)