Customer Data Platform

Insights

Data & Governance

Metrics

Overview

The metrics product allows you to apply mathematical and statistical operations to visually analyze and compare your customer data. Use point and click UI to create custom calculations: add, subtract, multiply and aggregate different metric types.

Metric Types

**Collection-based.**These metrics use data from selected source collection fields. You can also apply aggregation function (e.g., total, sum, average) to get deeper data insights.**Event-based.**Metrics that use event count calculation to aggregate the metric values. The event metric uses events created via the event editorâ€‹**Metrics-based**. Metrics are any saved metrics that you can reuse in metric builder UI.**User-based**. Metrics that use user count data (by organization or selected source). You can further filter down the metric by selecting total user count or identified/ anonymous user count.

UI Components

Functions

Functions are a list of statistical and mathematical functions that can be applied to collection based metrics. Functions are applied to the entire table of the metric.

Last modified 19d ago

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