average order value

The average revenue recorded across all events that record a trackcharge property and which occured within a measured population.

conversion event

In campaign metrics, only the goal of the campaign counts as a conversion. In all other views, any event defined by you as a conversion event will be counted as a conversion event.

Typically, a conversion event represents a revenue-generating moment during a visit. Completing a sale is the classic example of “conversion.” However, you can define any event you like as a conversion event.

conversion rate

The number of conversion events divided by the number of visitors within the measured population. In campaigns, the measured population is campaign-eligible visitors, and only the event specified as the goal of the campaign counts as a conversion. In other analytics views, all events defined as a conversion event are included.


Depending on what events you define as converson events, it can be possible for visitors to accrue several conversion events in a single visit. This may lead to overcounting and conversion rates above 100%. To avoid overcounting, make sure you only define an event as a conversion event if doing so is meaningful to your business.


The increase of a success metric for treated notifications as compared to untreated notifications. Positive lifts implies that a campaign is effective.

measured population

The set of visitors included in any particular view or graph. For example: when viewing Segment Analytics, the measured population is all members of that segment; when viewing Tracker Analytics, the measured population is all visitors.


Any event which includes a trackcharge property.

page views per visit

The average number of unique pages (as defined by URLs) across all visitors in a measured population.

revenue per visitor

The average revenue across all visitors in a measured population, as recorded using the trackcharge property.

success metric

Any of several measurements used to determine the success (or failure) of a campaign. Current success metrics are:

time on site

The average length of visitor sessions across all visitors within the measured population.


All campaign-eligible visitors will receive campaign-related notifications. Treated notifications are visible to the visitor, and are sent in the hope of encouraging the user to take action. Untreated notifications are not visible to the user, and are used to establish a control group for measuring the effectiveness of a campaign.


A user of your site. (We try to restrict the word “user” to mean “a user of the Intempt application.”)