Getting Started

Intempt drives conversion by providing intelligent notifications to your users at key decision-making moments.

Overview

The Intempt service lets you track user behavior, make intelligent predictions based on that behavior, and then deliver on-page and in-app messages to the user. You install Intempt’s tracking code on the front-end of your website or application, and our platform handles the tracking, notification, and analysis. You do not need to integrate Intempt with your server-side application, so it works on any ecommerce platform.

Quick Setup Steps

Create an Organization

An organization in Intempt represents a company, and is a way for many different users to collaborate. Most users will only belong to a single organization, but users may belong to several if needed.

If you are just getting started, you will need to create a new organization. You can do this when you are setting up your personal account for the first time.

Create an Organization

If your team has already created an organization, and you are joining from an invitation, you will be automatically added to the organization.

If you aren’t sure whether your team has already created an organization, you can skip this step and create an organization later.

Create and install a tracker

A tracker monitors user behavior on your site or app. You must set up a tracker before you can monitor user events and deliver notifications. Once you have set up your organization, you will be prompted to set up a tracker. Just fill out the form.

_images/create-tracker.png

Note

Web trackers are domain-specific, so you need to include a domain name in your setup. You must have access to this domain name, and be able to add code to it.

We provide a snippet of preconfigured Javascript code that will implement the tracker on your site. This code also handles notifications. Copy-and-paste the provided code into your site’s header template, and we’ll start tracking automatically.

Once you’ve deployed, Intempt will start tracking many events automatically. To track specific behavior, and define what actions count as conversion, define some events.

Define Some Events

An event is a defined interaction between a user and your site or app. Events can be driven by the user or by your app. For example:

  • user clicking on a particular button or link
  • user searching for particular key word
  • a specific page element appearing
  • a keyword included in the url

You should define an event for any interaction you would like to see metrics for.

Conversion Events

A conversion event is an event which represents a goal for your users. For example:

  • completing a purchase
  • signing up for an email newsletter
  • clicking on an ad or outbound affiliate link

Defining some of your events as conversion events allows you to track the success of a campaign.

Manual Setup

For more fine-grained control, you can create an event manually. Just click + New Event.

Fill in the name and description details, select whether or not it is a conversion event, and then define the interaction. Most interactions rely on CSS selectors, which you can find on your site by selecting Inspect Element from the contextual menu (right click or two-finger tap).

For example: Identifying an on-page element that only exists after checkout provides a definition for an Order Received conversion event.

_images/inspect-element-order-received.png _images/order-received-event.png

Once you have created at least one conversion event, you can set up a campaign.

Create a Campaign

A campaign is a defined set of notifications deleivered to visitors who meet particular criteria, usually with the intent to increase conversion rates.