Overview

Shopify integration consists of two parts:

App installation

Shopify app automatically syncs your Shopify store's data to Intempt, allowing you to use your historical order and customer data.

The initialized Shopify source will automatically collect the following events:

Event	Description
Abandoned checkouts	This occurs when a potential customer begins the checkout process but does not complete the transaction. It is triggered after a customer enters their contact information and proceeds to the payment information step, but leaves the website before finalizing the purchase.
Draft order placed	It occurs when a draft order is created when a store owner manually enters an order on behalf of the customer. It is often used for orders taken over the phone or in person.
Placed order	Occurs when a customer completes the checkout process and places an order.
Product ordered	Same as “Placed order” - just here, each product in an order generates an Ordered product activity. This allows you to visualize and filter based on individual products purchased.
Order cancelled	Signifies the cancellation of an order by either the customer or the merchant before it has been fulfilled.
Order refunded	Recorded when a customer's payment for an order is refunded
Customers	Signifies either the creation of a new customer or the update of an existing one

Web tracking installation

While the Shopify app is useful for collecting historical data, it does not allow for collecting real-time data on custom user actions for advanced analytics, targeting, and personalization use cases. When you connect the app, Intempt will not only import all historical data, but also automatically create a JavaScript source that tracks events in real time — just as if your Shopify store were a regular website. You can only access the full capabilities of the GrowthOS when leveraging both app and web data sources.

These are web tracking events:

Event Name	Description
Sign up	Triggered when a user completes the registration process on the store.
Login	Occurs when a user logs into their account.
Viewed product	Fired when a user views a product's details.
Viewed category	Triggered when a user navigates to and views a product category page.
Added to cart	Occurs when a user adds a product to their shopping cart.
Viewed checkout	Fired when a user views the checkout page with items ready for purchase.
Item removed from cart	Triggered when a user removes an item from their shopping cart.
Search	Occurs when a user performs a search on the store.
Started checkout	Fired when a user initiates the checkout process.
Purchased	Triggered when a user completes a purchase, and the transaction is finalized.

Additionally also all events, like in JavaScript source

App installation

Create a Shopify source

Under the Integrations section -> "Sources" tab, select the "Create source" button and then the "iOS" option.

Enter your shop name (without the .myshopify.com ending) and click "Next" to select your Shopify account to authenticate.

📘 Good to know

Each Shopify source can be linked only to one store. If you have more than one Shopify store, you will need to create a source for each of them.

Once connected, as a final step, configure the syncing intervals with the source.

By default, Intempt will sync all data available in your store. However, you can also select a custom sync time if you don't want to ingest all of the historical data.

The "Sync interval" is the frequency at which Intempt syncs the data from your Shopify store. The default and recommended timeframe is 1 hour.

Once the source is created, you can always update the sync schedule and frequency in the overview tab.

How users are identified

Intempt maps the fields below to resolve identities across the project.

Intempt identifier	Shopify identifier
Profile ID	Customer ID
User ID	Email, phone

Attribute reference

Draft order placed

Display Name	Description	Example
Line item names	A list of items in the cart by name.	e Watch", "iPhone"}]
Collections	A list of the collections relevant to items in the cart.	"dresses, shoes"
Tags	This is a list of all the tags related to items in your cart	"on-sale"
Applied discount amount	The amount of the discount applied.	15.00
Created at	The date and time (ISO 8601 format) when the draft order was created.	"2023-03-01T12:00:00Z"
Line items	Products and quantities included in the draft order.	[{"id": "12345", "quantity": 2}]
Currency	The currency in which the draft order was made.	"USD"
Email	The email address associated with the draft order.	"[email protected]"
Subtotal price	The price of the draft order before shipping, taxes, and discounts.	200.00
Total price	The total price of the draft order, including taxes, shipping, and discounts.	220.00
Total tax	The total tax amount applied to the draft order.	20.00
Invoice sent at	The date and time when the invoice was sent.	"2023-03-15T12:00:00Z"
Completed at	The date and time when the draft order was completed and converted into an order.	"2023-03-20T12:00:00Z"
Shipping line price	The price of the chosen shipping method.	5.00
Invoice URL	The URL of the invoice for the draft order.	"https://example.com/invoice"
Status	The current status of the draft order (e.g., open, invoice sent, completed).	"open"

Placed order, Order cancelled, Order refunded

Display Name	Description	Example
Line item names	A list of items in the cart by name.	e Watch", "iPhone"}]
Collections	A list of the collections relevant to items in the cart.	"dresses, shoes"
Tags	This is a list of all the tags related to items in your cart	"on-sale"
Subtotal price	The price of the order before shipping and taxes.	150.00
Order status URL	The URL for tracking the order's status.	"https://example.com/order_status"
Total shipping price presentation money amount	The total shipping price in the presentment currency.	20.00
Total tax	The total tax amount applied to the order.	20.00
Discount codes	Discount codes applied to the order.	: "SPRINGSALE", "amount": "10.00"}]
Total tax	The current total tax amounts are set, including shop and presentment currencies.	Similar structure as specified
Total discounts	The total amount of discounts applied to the order.	10.00
Currency	The currency in which the order was made.	USD
Total price	The total price of the order.	250.00
Total line items price	The total price of all line items in the order.	200.00
Contact email	The email address associated with the order.	[email protected]
Cancelled at	The date and time when the order was cancelled.	"2023-03-10T12:00:00Z"
Fulfillment status	The current fulfillment status of the order.	"fulfilled"
Created at	The date and time when the order was created.	"2023-03-01T12:00:00Z"
Fulfillments	A list of fulfillments for the order.	[{"fulfillment_id": "12345"}]
Financial status	The financial status of the order (e.g., paid, pending).	"paid"

Product ordered

Display Name	Description	Example
Line item names	A list of items in the cart by name.	e Watch", "iPhone"}]
Collections	A list of the collections relevant to items in the cart.	"dresses, shoes"
Tags	This is a list of all the tags related to items in your cart	"on-sale"
Subtotal price	The price of the order before shipping and taxes.	150.00
Order status URL	The URL for tracking the order's status.	"https://example.com/order_status"
Total shipping price presentation money amount	The total shipping price in the presentment currency.	20.00
Total tax	The total tax amount applied to the order.	20.00
Discount codes	Discount codes applied to the order.	[{"code": "SPRINGSALE", "amount": "10.00

Abandoned checkout

Display Name	Description	Example
Line item names	A list of items in the cart by name.	e Watch", "iPhone"}]
Collections	A list of the collections relevant to items in the cart.	"dresses, shoes"
Tags	This is a list of all the tags related to items in your cart	"on-sale"
Currency	The currency that the customer was using at checkout.	"USD"
Total discounts	The total amount of discounts applied to the checkout.	"5.00"
Referring site	The website URL that referred the customer to the checkout.	" https://example.com"
Abandoned checkout URL	The URL of the abandoned checkout that can be used to complete the purchase.	" https://shopify.com/checkout/abc123"
Subtotal price	The subtotal of the checkout before taxes and discounts.	"45.00"
Total price	The final total of the checkout after taxes and discounts are applied.	"40.00"
Total line items price	The total price of all line items in the checkout, before taxes and discounts.	"50.00"
Total tax	The total amount of taxes applied to the checkout.	"0.00"
Discount codes	A list of discount codes applied to the checkout.	: "SAVE10", "amount": "10.00"}] \|

Customers

Display Name	Description	Example
Accepts marketing	Whether the customer has opted in to receive marketing materials.	FALSE
Accepts marketing updates at	The last time the customer's marketing preferences were updated.	"2023-02-01T12:00:00-05:00"
Customer addresses	A list of addresses associated with the customer.	ss1": "123 Apple St.", "city": "New York"}] \| \|
Created at	The date and time when the customer record was created.	"2023-01-01T12:00:00-05:00"
Currency	The currency the customer uses.	"USD"
Default address first name	The first name associated with the customer's default address.	"Jane"
Email	The email address of the customer.	" [email protected] "
First name	The first name of the customer.	"Jane"
Last name	The last name of the customer.	"Doe"
Customer note	A note about the customer, potentially for internal use.	"Prefers eco-friendly packaging."
Orders count	The number of orders the customer has placed.	5
Phone	The customer's phone number.	"+1234567890"
State	The state of the customer's account (e.g., disabled, invited).	"enabled"
Customer tags	Tags associated with the customer for segmentation and organization.	"VIP, Repeat Customer"
Total spent	The total amount of money the customer has spent.	"200.00"
Updated at	The last time the customer record was updated.	"2023-03-01T12:00:00-05:00"
Verified email	Whether the customer's email address has been verified.	TRUE