Brand Kit Overview
The Brand Kit centralizes all brand assets and identity elements in one place. It helps teams maintain brand consistency across every channel — messages, experiences, visual editor, and analytics. Every component of the Brand Kit feeds directly into the product to ensure your campaigns, personalization, and content align with your brand guidelines automatically.
1. Images
Upload and manage all visual assets used in campaigns and experiences.
Displays image name, size, type, and last updated date.
Supports multiple file formats (JPEG, PNG, SVG).
Upload directly using the “Upload images” button.
Keeps all brand visuals accessible and ready for use in emails, journeys, and personalization experiences.
Benefit: Centralizes brand visuals so every message and experience uses the latest, approved assets.
2. Styles
Define your brand’s visual identity for content and messaging.
Logo: Upload or change your logo for consistent branding.
Colors: Set hex values for accent, body text, buttons, and link colors.
Header links & Social icons: Add top navigation or social profile links.
Live preview: View a real-time example email using your defined brand elements.
Benefit: Ensures design consistency across campaigns, visual editors, and automated messages without manual re-styling.
3. Brand
Store key brand identity and business information.
Brand name – The name displayed in content.
Brand URL – Your brand’s primary web address.
About the brand – A short brand description.
Additional fields:
Products
Use cases
Target audience & audience title
Customer profile
Pain points
Market position
Competitors
Common objections
Mission and goals
Mission and core values
Goals
Call to actions (Primary & Secondary)
Benefit: Enables every AI agent, campaign, and personalization flow to reflect your brand’s actual positioning, tone, and objectives.
4. Voice
Define your brand’s communication style and tone for all channels.
Brand personality: Describe traits that reflect your brand’s character.
Tone & style: Define how your brand speaks (e.g., conversational, clear, supportive).
Keywords & banned words: Set guidelines for word choice and tone.
On-brand & off-brand examples: Clarify what fits your brand voice and what doesn’t.
Benefit: Keeps generated content, messages, and experiences consistent with your brand voice — whether written by your team or AI.
5. Knowledge Base
Upload reference material that helps Intempt understand your brand better.
Supports files and web pages that are crawled for brand context.
Displays file name, status, type, upload date, and uploader.
Upload directly through the “Upload knowledge” button.
Benefit: Enhances AI-driven personalization and content generation accuracy by teaching Intempt about your brand’s content, tone, and domain knowledge.
Overall Benefits of the Brand Kit
Unified brand management: Keep all assets, tone, and rules in one central space.
Cross-channel consistency: Apply brand visuals and messaging across journeys, experiences, and analytics.
Faster content creation: Eliminate repetitive setup — brand elements are auto-applied wherever needed.
Improved personalization: Enable AI agents to generate on-brand, context-aware experiences for every audience segment.
Scalable governance: Maintain brand control as multiple teams create, launch, and analyze campaigns simultaneously.