Overview
Goal and Intent events allow you to measure how close your users are to completing the actions that matter most to your business.
By marking events as a Goal (final desired action) or Intent (indicator of movement towards that action), you can:
Track progress toward business objectives
Identify high-intent users before they convert
Visualize trends in user engagement over time
Once configured, the system calculates an Intent level for each user (High, Medium, Low) and displays a 30-day Intent trend graph on their profile, giving you both a snapshot and a historical view of their journey toward your Goals.
How Goal and Intent Events Work
Goal event – the final action you want a user to complete.
Example: “Purchase completed”, “Subscription activated”, “Demo booked”.Intent event – an action that indicates the user is moving towards the goal, but hasn’t reached it yet.
Example: “Added product to cart”, “Viewed pricing page”, “Started checkout”.Intent level – calculated score showing the likelihood of reaching the Goal:
High – very likely to convert
Medium – some intent, but not strong yet
Low – little or no intent
Intent trend graph – visualizes the frequency of Intent events for the last 30 days, helping you see whether engagement is increasing, stable, or decreasing.
Note: In the Data Processor, multiple Goal and Intent events can be set, but all contribute to the same Intent level.
Setting Up Goal and Intent Events
Step 1 - Select an event that you want to make an Intent event ot a Goal event
Open Events section -> some event details page
Step 2 - Enable Goal or Intent flags
Inside the event details, toggle:
Goal event
Intent event
Step 3 - Configure Goal event timeframe
When enabling the Goal event, a Days field appears.
Select how many days you want the Goal to be tracked — this sets the time window in which related Intent events are counted for Intent level calculation.
Step 4 - Save and start tracking
Once saved, the system will:
Calculate Intent level (High, Medium, Low) for each user
Display a 30-day Intent trend graph in their profile
Use Cases
E-commerce
Goal: Purchase completed
Intent events: Added to cart, Started checkout, Viewed product page
Benefit: Detect users close to buying and trigger reminders.
SaaS
Goal: Subscription activated
Intent events: Viewed pricing, Started trial, Used core feature
Benefit: Engage trial users showing high intent.
Content
Goal: Premium subscription purchased
Intent events: Read 5+ articles, Clicked premium content
Benefit: Convert frequent readers into subscribers.