Product feeds take in data from your product catalog and customer behavior (e.g., the products they’ve viewed or purchased in the past) and use this information to provide custom product recommendations for your subscribers.
Before you begin
Product feeds are available by default for the following integrations:
If you use an e-commerce platform that is not listed above, sync your product catalog into Intempt by following our guide on creating a custom catalog source. You may need an additional tracking source to monitor events effectively:
How to create a feed
Step 1: Open the Recommendations section -> Feeds tab
Click on the Create a Feed button in the top-right corner.
A pop-up will appear. Enter the name of your feed.
Click Create to continue.
Step 2: Set feed preferences
1. Choose what type of products should be displayed first.
Example: Best-selling products in the last 30 days.
Step 3: Add filters (Optional)
Click Add filter group to apply specific conditions.
Filters allow you to:
Include certain products (e.g., products that contain “Dress” and have at least 1000 in inventory).
Exclude products (e.g., products that are currently on sale).
Pin specific products to always appear first (e.g., products that contain "Zara").
Step 4: Finalize and save
Once you are happy with your selections, click Create Feed.
Your feed will be saved and appear in the Feeds list.
Managing Feeds
Users can view, edit, or disable feeds at any time from the Feeds section. The Status column indicates whether a feed is Active or Disabled.
Please note that once a feed is created, the initial selection for "What products should customers view first" cannot be modified
Use a product feed in an email
Open an email in Intempt.
Drag a Product block into your email.
Choose a product block type:
Dynamic product blocks show products based on business trends or user behavior (e.g., best sellers in the last 30 days) or customized to each recipient based on what Intempt predicts they will be most interested in.
Static product blocks show a set list of items that you select.
Fill out the additional fields that appear based on your selection.
Create a dynamic product feed
Choose Dynamic as your product feed type.
Click Create Product Feed.
Create a descriptive name for your product feed.
Set the criteria for your product feed. You can choose to show products based on overall performance (e.g., best-selling products) or recipient behavior (e.g., recently viewed items).
Manually select products from your catalog
You may want to hand-pick the right products to feature in a given template. With the Static option, you can browse your entire product catalog and pick up items to feature in your template.
After you select one or more products to feature, you may want to rearrange how the items appear in your template. Drag the items in the product block settings to reorder them.
Style a product block
To adjust the appearance of a product block, head to that Product Block tab. Here, you can choose which product details appear (e.g., product title, price, original price, CTA button) and how they are styled, including font style, size, and color.
1. Product Setting
Title (1) – Show or hide the product title.
Description (2) – Show or hide the product description.
Price (3) – Show or hide the product price.
Original Price (4) – Show the original price for sale items.
Button (5) – Customize the call-to-action button text.
2. Layout
Layout (6) – Choose how products are arranged.
Alignment (7) – Adjust text alignment (left, center, right).
Padding (8) – Set spacing around products.
Products per Row (9) – Define how many products appear in one row.
Stack on Mobile (10) – Enable stacking for better mobile view.
3. Typography
Title & Price – Customize text appearance.
4. Product Border
Style – Customize border appearance.
5. Button text
Style – Customize button text appearance.
6. Button style
Style – Customize button style appearance.
Use a product feed in the Visual editor
You can learn more about product feed in detail here