This release introduces significant improvements and fixes to improve performance, reliability, and usability of the platform. Highlights include the completion of the migration to Java 21, the deployment of HubSpot bi-directional integration, and the release of the Recommendations project.

1. Recommendations project released

What it is:

This project is a major selling point for Intempt as a platform to get more use of journeys and personalizations products. The current personalization capabilities (attribute personalization) will not be sufficient to leverage the GrowthOS potential.

Why it matters:

The solution is - enable creating product feeds that would output product recomendations based on pre-set algorithms (like best-sellers) and product attribute filters. These feeds then should be selectable for product output via API or in personalizations and email builder.

Catalogs, feeds, and the product block in the Visual Editor are integral components of the Recommendations Project. They provide the foundation for managing and displaying product data efficiently, enabling personalized customer experiences through dynamic and relevant product recommendations.

What it is:

Catalogs allow you to view and manage your product data (e.g., products from your online store) that has been ingested into Intempt.

Why it matters:

Catalogs centralize and streamline the management of product data, ensuring that all information is up-to-date and ready for use in personalization efforts. This organization enables businesses to maintain consistency across their product offerings and easily integrate them into personalized customer journeys.

What it is:

Product feeds are dynamic collections of products selected based on rules you define in Intempt. You can include or exclude products from a feed based on attributes such as category, price, stock levels, or customer engagement data.

Why it matters:

Feeds enable businesses to dynamically generate curated product collections tailored to their customers' preferences and behavior. This flexibility enhances personalization by ensuring the right products are displayed to the right audiences, improving engagement and conversion rates.

What it is:

A product block is a type of block that can be used in personalizations. When added to a website, it allows you to select a specific product feed or manually choose products to display.

Why it matters:

The product block provides a seamless way to integrate product recommendations into websites and other customer touchpoints. By leveraging feeds or manually curated selections, businesses can deliver highly relevant and visually appealing product suggestions, driving engagement and sales.

2. HubSpot Bi-Directional (backend)

What it is:

The HubSpot Bi-Directional Integration feature ensures continuous synchronization of CRM data between Intempt and HubSpot. This integration supports both one-way and two-way syncing, enabling customizable field mappings and filters to unify customer data across platforms. Businesses can now rely on a single source of truth for their CRM data, improving the accuracy and relevance of their campaigns, reports, and personalization strategies.

Why it matters:

Keeping CRM data synchronized in real time is essential for running effective marketing campaigns and delivering personalized customer experiences. By integrating HubSpot and Intempt, businesses can streamline their workflows, eliminate data silos, and ensure that all teams have access to the latest customer insights. This seamless connection not only enhances operational efficiency but also empowers businesses to make smarter decisions based on unified, real-time data.

1. Java 21 Migration Completed

The migration from Java 11 to Java 21 is now complete. This ensures that all platform services are updated to leverage the latest advancements in performance, security, and language features introduced in Java 21.

The Java 11 to Java 21 migration project is important for several reasons. First of all, it ensures that the platform keeps up with the latest technological advances, benefiting from the increased performance, improved security, and new language features introduced in Java 21. Using an outdated version of Java can lead to technical debt, increased maintenance costs and potential vulnerabilities.
This project aimed to migrate all platform services to a modern and actively supported version of Java 21. This upgrade not only improves the overall stability and reliability of the platform, but also lays the foundation for more efficient implementation of future upgrades. By migrating to the latest version of Java LTS (Long-Term Support), the platform better meets the growing demands of users and stakeholders, ensuring long-term sustainability and competitiveness in the market.

2. Fixed stripe historical data sync

The issue with Stripe historical data sync, which was failing due to an improper serialization/deserialization mechanism, has been resolved. This fix ensures that all historical transaction data from Stripe is accurately imported and synchronized with the platform, providing users with a complete and reliable dataset. By addressing this problem, businesses can now seamlessly analyze past transaction trends and derive actionable insights without data discrepancies or gaps.

3. Console hyperlinks in an e-mail text editor

The issue where console hyperlinks in the email text editor redirected to an invalid URL has been resolved. This fix ensures that all hyperlinks within the editor now correctly redirect to their intended destinations, improving the workflow and usability for users. With this update, users can confidently embed and test links within email campaigns without disruptions or errors.

4. Fixed Variable Option in Visual Editor

The issue where the variable option in the Visual Editor was not functioning correctly has been resolved. This fix ensures that users can now seamlessly insert and customize dynamic variables within their content, enhancing the personalization and flexibility of their campaigns. With this update, users can create tailored experiences with greater ease and efficiency.

5. Fixed Link Formatting in Console

The issue with console links containing an unnecessary trailing "/" at the end has been resolved. All links have been updated to remove the trailing slash, ensuring they correctly follow the expected URL structure.