Personalizations allow you to make real-time visual changes on your website or application based on specified targeting conditions. It takes a piece of your site, like the promotions on the homepage, and swaps that content out for different behaviorally targeted audiences. You can create a new personalization for each site section where you want to deliver targeted experiences.
Use cases
Homepage customization. Change the content of the homepage or landing pages based on the user’s past interactions, demographics, or session behavior
Geo-targeted offers. Offer personalized offers based on the user’s geo location
Personalized navigation. Adjust the navigation menu to highlight categories or pages the user has shown interest in, making it easier for them to find their preferred sections
Dynamic testimonials. Showcase relevant case studies or testimonials that resonate with the user’s industry or use case to demonstrate value and build trust.
Behavior based CTAs for ICPs. Adjust CTA buttons or messages on the website and in-app based on the user’s lifecycle stage, encouraging them to take the next step in their journey, whether it's upgrading or utilizing a new feature.