The Next best action (NBA) is an ML model that allows you to predict the optimal action you should perform/display to increase the likelihood of the user performing the conversion event.
Use cases
Personalized Upsell Offers. Predict the most effective upsell offer for each user based on their usage and behavior.
Engagement-Driven Feature Promotion. Decide which feature to promote to each user next, based on their adoption patterns and needs.
Targeted Category Suggestions. Predict the next category each customer is most likely to be interested in based on their past behavior.
Abandonment Prevention. Predict when users are likely to abandon their carts and intervene with targeted actions.
Personalized In-App Offers. Present the most compelling in-app purchase or subscription offer to each user at the right time.