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RFM
S
Written by Svitlana Rudenko
Updated today

Recency, frequency and monetary model allows you to analyze and group your customer based by how recently, frequently and with what monetary value they performed a conversion event (like purchase) within a specified timeframe. With just a few clicks you can quickly evaluate your customer base and segment users into RFM segments.

Use cases

  • Create RFM segments based on RFM attribute values

  • Create and trigger RFM-specific journeys, personalizations and experiments

  • Use RFM model results to analyze your users via reports

Where to start

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