Lifecycle agent allows you to analyze and group your customers based on how recently, frequently, and with what monetary value they performed a conversion event (like purchase) within a specified timeframe. With just a few clicks, you can quickly evaluate your customer base and segment users into Lifecycle agent segments.
Use cases
Create Lifecycle agent segments based on Lifecycle agent attribute values
Create and trigger Lifecycle agent-specific journeys, personalization, and experiments
Use Lifecycle agent results to analyze your users via reports