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Segments

Updated over 2 weeks ago

Overview

A segment is a group of users or accounts grouped by defined criteria, such as user/account profile properties and actions taken. Segments are dynamic, and user/account membership changes in real-time based on their matching conditions.

Use cases

  • Group users based on their behavioral and attribute criteria

  • Re-use created segments as a targeting condition in other products

  • Analyze segment analytics over a specified timeframe

Where to start

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