An event is an interaction that a user has with your website or app. Events are created using a combination of autotracked or custom events along with filters. They can then be further used in segments, journeys, experiments, reports, and likelihood models.
Use cases
Manage and label your customer actions
Apply granular conditions for specific type of events (e.g. purchased > $50)
Use events as a targeting condition in other Intempt products
Analyze event analytics over a specified timeframe