This section summarizes the maximum allowable limits for key platform objects per project. These limits help maintain system performance, scalability, and efficient resource usage.
Object | Explanation | Limit |
MTU (profiles) | Larger Anonymous Web Traffic | 1,000,000 |
Events | Number of events | 200 |
Segments | Number of segments | 100 |
Active journeys | Number of active journeys | 50 |
Active sources | Number of active sources | 10 |
Active destinations | Number of active destinations | 50 |
Active experiences | Number of active experiences | 200 |
Reports | Number of reports | 100 |
Dashboards | Number of dashboards | 20 |
Analytic entities per dashboard | Total number of reports | 50 |
User attributes (incl. Calculated) | Number of user attributes | 1000 |
Account attributes | Number of account attributes | 1000 |
Event attributes | Number of event attributes | 10,000 |
Data retention | Audience and activity data retention | 1 year |