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Glossary

Overview of the main GrowthOS building blocks.

Updated this week
  • Organization. The controlling entity that links projects, users, and a plan together. Each organization has a single Intempt plan associated with it, which determines the data volume limits and features available across all projects in the organization.

  • Project. A container for your data, including saved entities like sources, events, segments, and others. A single organization can contain multiple projects, and each project’s data tallies are summed together to give the organization-level usage.

  • User. Any visitor who interacts with your mobile app, website, and other platforms.

  • Account. A group of users that belongs to a single entity, such as a company. Accounts need a common identifier that groups users, e.g., a domain name.

  • Event. Any action associated with a user (coming from an event collection) created via Intempt event builder as a group of conditions and filters.

  • Event attribute. A property of a particular event. The values it contains are current for the moment the event was triggered.

  • User attribute. Data about the user, such as name, email, etc.

  • Account attribute. Data about the group of users (like companies), such as company name, domain, etc.

  • Calculated attribute. User attribute whose value is calculated based on one of the scoring models' algorithms (Lifecycle agent, Qualification agent, Next best action model, Likelihood model).

  • Source. A website, server library, mobile SDK, or cloud application that can send data into Intempt.

  • Catalog. A list of products synced from your inventory that you can use for advanced filtering and personalizing your messages.

  • Segment. A group of users or accounts whose actions or properties match a set of criteria you have defined. Once a user or an account is in a segment, you can target them with a journey or create a report to analyze them.

  • Destination. Downstream integration that allows you to send your data to external tools or message customers (e.g., Sendgrid for sending emails).

  • Users/Accounts.A group of users or accounts that can be filtered and grouped in a customized table view.

  • Report. A basic unit of performing analysis in Intempt.

  • Dashboard. An analytics board that allows you to view all your most important metrics at a glance.

  • Journey. A set of conditions created via workflow builder to engage your target customers.

  • Messaging templates. SMS or email templates you can reuse in the Journey builder to engage your customers.

  • Qualification agent. Set of rules with scoring conditions attached to evaluate your users and accounts based on fit & activity criteria.

  • Lifecycle agent. A scoring model that evaluates users' recency, frequency, and monetary behavior towards a conversion event.

  • Likelihood model. An AI-based scoring algorithm that creates a likelihood prediction of whether the user or account will reach a specific goal (e.g., purchase or churn).

  • Next best action model.An AI-based scoring algorithm that predicts the optimal action you should perform/display to increase the likelihood of the user performing the conversion event.

  • Experiences. Real-time visual changes on your website or application based on specified targeting conditions.

  • Variant. A test group in an experience. A variant denotes a particular treatment option (like banner change) being tested on a group of users that are selected by specified traffic allocation.

  • Confidence interval. A range of values that is likely to contain the true value of an estimated parameter.

  • Statistical significance. A measure of the probability that the observed difference between groups is due to a real effect rather than random chance.

  • CUPED. A technique that leverages user information from before an experiment to reduce the variance and increase confidence in experimental metrics. This can help to determine experiments that have a meaningful pre-exposure bias (e.g., the groups were randomly different before any treatment was applied)

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