Users
Users are major building blocks alongside events within the Intempt data model. Each event is related to the user who is performing it. User profiles are joined to your events based on their Master ID (Intempt's unique identifier for a user). This lets you join the events a user performs with attributes about who that user is.
📘 Important to know
No event can happen without a user, and no user can be in Intempt without an event. This fundamentally differs from legacy CRM systems, where you can have thousands of user records without relation to their actions. Intempt's event-driven infrastructure is built to allow you to use real-time data to trigger engagement and personalization actions.
User profiles contain user attributes that provide context about the users who performed the event.
Accounts
Like users, accounts are a collection of attributes and event history specific to a group like a company.
Accounts have an activity feed that shows the events performed by users in an account.
