The Metrics object allows you to apply mathematical and statistical operations to visually analyze and compare your customer data. Use point and click UI to create custom calculations: add, subtract, multiply and aggregate different metric types.

The Metrics object can be accessed under the Insights section. From the Metrics page users can:

  • Access the list of created metrics
  • Access the metric itself
  • Search for the created metric
  • Filter the metrics
  • Create new metrics
  • Edit created metrics names'
  • Delete the created metrics
  • Duplicate the created metrics


Metric types

  • Collection-based - these metrics use data from selected source collection fields. You can also apply aggregation function (e.g., total, sum, average) to get deeper data insights.
  • Event-based - metrics that use event count calculation to aggregate the metric values. The event metric uses events created via the event editor.
  • Metrics-based - metrics are any saved metrics that you can reuse in metric builder UI
  • User-based - metrics that use user count data (by an organization or selected source). You can further filter down the metric by selecting total user count or identified/ anonymous user count.

Creating a Metric from a template

Under the Insights tab click and locate the Metrics object. Once in the object, click on the Create metric button. Select the Source of the metric. By doing so, you will be provided with a list of available templates.


NOTE: you can create multiple Metrics simultaneously from templates by clicking on the "Create & add one more metric" button.

Creating a Metric from scratch

Under the Insights tab click and locate the Metrics object. Once in the object, click on the Create metric button. Afterward, click on the Create metric button.


Add a descriptive name for the metric. 1986

Select the desired formatting for the metric:
  • Number
  • Percentage
  • Time

Choose how many decimal places will be shown in the metric: from 1 to 5 decimal places. 1990

Indicate and configure the desired metric by the selected type:
  • Metric-based
  • Collection-based
  • Event-based
  • Users-based

Metric formula

Metric formula dynamically displays the metric definition. Letters in blue color show that these objects (e.g. A and B and C) are in the brackets and must be prioritized in the formula. Moreover, once the formula has been inputted, the user can check its validity of it by clicking Validate button.